Top Google Searches
Because it’s the most popular search engine in the world, Google is the search engine that most businesses focus their SEO efforts on. But what are the top Google searches carried out by consumers and internet users?
In this post, we take a close look at the top Google searches worldwide and in the United States.
Top Google searches worldwide in Q1 2024
|
Search query |
Index |
|---|---|
|
1. Google |
100 |
|
2. You |
81 |
|
3. YouTube |
77 |
|
4. Facebook |
52 |
|
5. Weather |
52 |
|
6. WhatsApp |
50 |
|
7. Translate |
45 |
|
8. Amazon |
36 |
|
9. Instagram |
34 |
|
10. WhatsApp Web |
33 |
10 most searched words on Google worldwide: Q1 2024
Recent data published analyzed the 10 most popular searches on Google. It shows that as of Q1 2024, the most searched word is “Google” itself, with an index of 100.
To determine the top Google searches, the data uses the “index vs query” unit, which measures a query’s search volume against that of the top query. In other words, a search query with an index of 80 received 80 percent of the total search volume of the top query, which, in this case, is “Google.”
After “Google,” the second-most searched word on Google is “you,” which has an index of 81. With an index of 77 in third place, the keyword “YouTube,” the popular video-sharing website, ranks next. Incidentally, YouTube is one of Google’s subsidiaries.
This is followed by “weather” and “Facebook,” the king of social media, which have indexes of 52. The high search volume for Facebook should come as no surprise, considering the social media platform’s massive user base of more than three billion and that it ranks among the three most visited websites worldwide. “Facebook” is also the second-highest-ranked social media-related search query, after YouTube.
“WhatsApp” is the sixth-most-popular search on Google, with an index of 50, which means that it receives half the search volume received by the top performing keyword. The next query on the list is “translate,” whose search index is 45. “Amazon” and “Instagram” follow, with indexes of 36 and 34, respectively. Rounding out the 10 most searched keywords on Google worldwide in Q1 2024 is “WhatsApp Web.” It has a search index of 33.
This list of top Google searches provides valuable insight into how consumers behave on the internet and their online consumption habits. As an ecommerce business owner, it helps to know how your target audience is spending their time online as it allows you to better cater your content to them.
These most searched words on Google are also in line with consumers’ top reasons for using the internet, which include staying in touch with family and friends, keeping up-to-date with news and events, watching videos, as well as researching products and brands.
Top Google searches in the US in 2023
|
Search query |
Index |
|---|---|
|
1. You |
100 |
|
2. Weather |
58 |
|
3. Google |
52 |
|
4. Amazon |
37 |
|
5. YouTube |
35 |
|
6. News |
31 |
|
7. Facebook |
27 |
|
8. Reddit |
19 |
|
9. Walmart |
19 |
|
10. NFL |
17 |
10 most searched words on Google in the US: 2023
In the US, topping the list with a search index of 100 is "You.” It is followed by "weather," with an index of 58, indicating a consistent concern for outdoor conditions.
Interestingly, "Google" itself ranks third with a search index of 52, showcasing the meta trend of users searching for Google on Google. This is followed by "Amazon" at 37, which underscores the ecommerce company’s pivotal role in consumers’ daily lives.
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"YouTube" stands fifth with an index of 35, the video-sharing platform’s continued dominance in the video streaming sector. The keyword "news" ranks next at 31, suggesting a strong public interest in staying informed about global and local events.
Social networking giant "Facebook" scores a 27 on the search index. Meanwhile, "Reddit" and "Walmart" both hold an index of 19, pointing to the popularity of community discussions and retail shopping, respectively. Closing the list is "NFL" with an index of 17.
This list of top Google searches in the US in 2023 not only highlights the diverse interests of users but also serves as a strategic guide for businesses and marketers aiming to align their digital strategies with these prevailing trends. Whether for staying connected, shopping, or entertainment, these most searched words on Google reveal the pulse of the nation's online activities.
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